Rest + Wild
Services used:
Content creation (photography & video)
Production & shoot creative direction
Influencer marketing & creator partnerships
Organic social content planning & execution
Content strategy
Overview:
Over a concentrated two-month period, Current Creative collaborated with Rest + Wild to enhance their content foundations, elevate brand visibility, and increase engagement across social channels.
Robyn managed the end-to-end content and influencer strategy, producing a high-quality content library through on-site shoots across multiple locations. She also implemented a clear organic posting schedule and a structured approach to creator partnerships. In just two months, this effort produced over 670 photo and video assets, 88 social creatives ready for paid campaigns, and a consistent stream of content optimised for organic, paid, and email channels.
The impact was immediate and measurable. Rest + Wild’s total audience increased to 141.8K, with engagement soaring across platforms. Average reach per post climbed by over 200%, total interactions grew by more than 500%, and total impressions hit 3.9 million during the campaign. Influencer collaborations consistently outperformed regular posts, driving greater reach, stronger engagement, and obvious links to follower growth. November surpassed stay targets, and a pipeline of 16 confirmed creator visits was secured beyond the campaign.
This work laid the foundation for long-term growth, equipping Rest + Wild with a scalable content system, a proven influencer strategy, and renewed momentum across their digital presence, all while staying true to the brand’s calm, nature-led identity.
"Working with Robyn was a complete pleasure. She played a key role in elevating our storytelling; building a strong content library though on-site visits to our locations, creating high-quality assets for organic and paid social, and securing a steady stream of well-aligned influencer stays to grow brand awareness. She also brought much-needed structure to our organic social presence, establishing a consistent rhythm that helped us show up more confidently and cohesively. Beyond the work itself, Robyn is knowledgeable, flexible, and genuinely lovely to work with, with a strong creator’s eye that made a significant difference to our output."
Current creative.
A little bit about us.
Current Creative is a marketing studio dedicated to ensuring conscious retail and hospitality brands remain creatively confident and current in an ever changing digital landscape.
After years working in-house for brands and marketing agencies, our founder, Robyn, set up her own studio to share her expertise with more brands, both locally in Cornwall and across the UK. Helping people like yourself achieve a marketing presence that authentically reflects your brand through a blend of strategy, content creation, influencer marketing, and production services.