Our story.
After years of working across agencies, in-house teams, and as a content creator, our founder Robyn spotted a gap in the way marketing support was being provided. Current Creative was built to bridge that gap, bringing strategy, content, and social storytelling together to help conscious retail and hospitality brands communicate their story thoughtfully and consistently.
We're here to make your marketing make sense again.
Robyns' journey into marketing began at university, while studying Fashion Buying with Marketing. For her dissertation's primary research, she started a blog as a social experiment, and it sparked a passion that shaped her career. After years of working in-house, agency-side, and freelancing as a content creator, Robyn brought everything she’d learned together to launch Current Creative.
Now, we help brands cut through the noise and focus on what really matters. From managing budgets and shaping strategy to getting hands-on with content creation, production, and styling, we cover the full spectrum, combining strategic insight with practical execution. With experience across influencer marketing, content creation, and marketing planning, we offer a 360° approach that delivers results.
We don’t rely on trends or viral moments. We focus on strategic, consistent marketing strategy that drives long-term results.
Working with big brands and marketing agencies.
From London city to the Cornish coast
Fresh out of University with a First-Class degree in Fashion Buying and Marketing, Robyn moved to London and started her career in fashion buying, working for both River Island and M&S.
She'd always loved fashion, but the pull to work in marketing never left. So, she switched paths and dove into the world of influencer marketing, working with two London-based marketing agencies. By trading product samples for campaign briefs, she negotiated collaborations, managed campaigns, handled contracts, and analysed performance.
As much as Robyn loved the work, the city pace was relentless. So five years later, she found herself craving space, and more specifically, the Cornish coast.
FOR A LIFE OF SEA DIPS, SURFING AND STRATEGY
In May 2023, Robyn packed up her flat, her life, and Bruce (her marketing assistant/cat), and headed to a place where she didn’t know a single person. Robyn had always dreamed of coastal living, but didn't fully believe it would happen until she was standing outside her new flat.
Robyns' first two years in Cornwall were spent as the Marketing Manager for Red Hotels, home to Scarlet Hotel, Bedruthan Hotel, and Create Cornwall. Leading marketing strategies that spanned everything from social, email, print, PR, and brand partnerships.
After years of crafting campaigns for other brands, Robyn set out to make marketing clear and accessible for businesses of all sizes.
Current creative was born.
Current Creative is a boutique marketing studio built to help conscious brands stay current and confident in their strategy.
Robyn wanted to build a space that does things differently. We combine big-agency strategy with small-studio warmth and work with a trusted team of creative freelancers whenever your brand needs extra expertise.
Helping your brand move with the current, not against it.
Helping your brand move with the current, not against it.
Drawing on years of experience working behind the scenes for some of the UK’s most recognised brands, we've honed the ability to achieve strategic goals through compelling storytelling.
Robyn's unique background spans large enterprises, marketing agencies, and the talent side, allowing us to approach every project with a fresh perspective. We always begin by prioritising your audience and uncovering what your customers genuinely care about.
@ROBYNPOPPY
Should we mention Robyn's a content creator?
At University, Robyn started a dissertation experiment on becoming a content creator, and since then, she's built an audience of over 80,000 people across platforms.
This gives her a rare perspective on how marketing works from all sides. Over the years, Robyn's partnered with brands including Dryrobe, Uniqlo, Helinox, and Ocean Bottle, always choosing collaborations that align with her values and lifestyle. That same intentionality is what she now brings to her clients: marketing that looks great and genuinely works.
We're all for brands that are on the same page.
We love:
Straight-talking strategies that make sense.
Thoughtful, collaborative working relationships.
Brands that care about the planet, people, and all the good things in the world.
not for us:
Forcing trends that don't fit your brand.
Chasing numbers with no real impact.
Overcomplicated marketing that leads to you burning out.
What do clients say about us?
"Working with Robyn was a complete pleasure. She played a key role in elevating our storytelling; building a strong content library through on-site visits to our locations, creating high-quality assets for organic and paid social, and securing a steady stream of well-aligned influencer stays to grow brand awareness. She also brought much-needed structure to our organic social presence, establishing a consistent rhythm that helped us show up more confidently and cohesively. Beyond the work itself, Robyn is knowledgeable, flexible, and genuinely lovely to work with, with a strong creator’s eye that made a significant difference to our output."
Sarah, Co-Founder at Rest + Wild
"We approached Robyn for help on our shower bar meta ads campaign. We had a script prepared covering key selling points, which we asked her to adapt to her tone voice where necessary, to make it more authentic. We were really happy with the final content, Robyn has a really good understanding of UGC in the context of paid media."
Sam Bull, Head Of Growth at Wideye
"Robyn has been fantastic to work with, creating high-quality UGC and influencer videos for both Muck Boot and XTRATUF. Her content is beautifully shot, tells a strong story, and has driven great engagement. We’d highly recommend her to any brand looking for authentic, impactful video content."
Natasha Burgess, International Marketing Manager at Rocky Brands
"Working with Robyn on the Sykes Holiday Cottages UGC campaign was a fantastic experience. Robyn produced authentic and engaging content that aligned perfectly with the brief. Our discussions around ideas were collaborative and easy, and Robyn was a pleasure to work with throughout the process."
Carys Fieldhouse, Senior Social Media Executive at Sykes Holiday Cottages
"Working with Robyn has been such a joy! She’s taken complete ownership of our social channels and helped drive 1.5m+ impressions across the past month alone with thoughtful strategy, creative execution and consistently great vibes. She brings clarity, momentum and calm to everything she touches and the results speak for themselves."
